从全球到亚太，以社交网络、移动终端、电子商务、搜索引擎、大数据等为代表的数字化浪潮正席卷全球，对消费者的接触习惯带来了深远影响。新技术、新媒体、新渠道、新模式、新品牌理论、新的服务理念也不断冲击着企业对传统营销模式进行变革，企业的品牌营销与管理正面临新的难题。

未来的数字营销趋势将如何演绎？全球领先的广告主是如何运用数字手段进行营销创新的？企业市场部应当如何应对变革？“2013第二届数字营销峰会”将集聚全球最领先的数字营销领袖，带来最具前瞻性的营销理念和经验分享。

A wave of digitalization represented by social networks, mobile devices, e-commerce, search engine and big data has swept the whole world. It has brought deep impact on the engagement habit of consumers. Companies' branding and marketing are facing new challenges, as new technologies, new media, new channels, new models, new brand theories and new service concepts are reshaping the traditional marketing model.

How will digital marketing evolve in the future? How have the leading advertisers renovated their marketing with digital weapons? How should the marketing departments of companies respond to the changes? The 2nd Digital Marketing Summit is to bring together leading digital marketers, who will share their experiences and forward-looking concepts.